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Greek Supermarket Sales Exceed €12 Billion in 2024, Marking 2.6% Growth
According to data from the research firm Circana (formerly IRI), the volume of sales grew by 2.8% in 2024, outpacing the 2.6% increase in sales value. This growth comes after a period of reduced consumption in 2022 and 2023, mainly due to steep price hikes. In fact, in 2022, sales grew by just 0.5% year-over-year, while in 2023, the increase was 2.5%.